PLAN

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BUILD

GROW

Customer Journey

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Confirm you have a problem/solution fit across your customers entire journey. From before they start their job, to during their job to after their job is complete.

This helps you ensure your giving as many gains (product benefits) and fullfilling as many needs (product features) as possible.

Choose your Product
(drop down of their products names to select one)

Choose your customer segment
(drop down of their avatars names to select one)

BEFORE

Their pains and needs before they start their job/goal.

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DURING

Their pains and needs during their job/goal.

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AFTER

Their pains and needs after their job/goal.

Help them get the most out of what they just bought.
Deliver the goods.

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